Work
The problems behind the brief, the decisions that shaped the work, and what changed. Selected real websites and systems, each shaped around the content, audience and problem, with evidence and project boundaries kept visible.
Website & digital work
Website strategy · design · frontend · CMS
A complete website rebuild for a Swedish food and hospitality entrepreneur, bringing several ventures into one clearer editorial system with an accessible frontend and Sanity-managed content.
Read case study: Anders NorrmanFounder project · brand · product UX · frontend · content
An independent founder project for a Swedish micro bakery in Port Melbourne — combining brand, multilingual UX, the Swedish baking calendar, editorial content and a responsive frontend. Accessibility remediation has passed locally; final Production retesting and screen-reader acceptance remain open.
Read case study: Bröd by the BayAI systems & product engineering
AI systems · Internal product
A personal AI operating system for controlled, evidence-led work across assistants — with one canonical state, bounded task envelopes, structured execution receipts and human permission boundaries.
Read case study: Gabi OSAccessibility tooling · product engineering
An internal evidence system that separates automated checks, deterministic browser evidence and genuine human acceptance, then carries failures through remediation and retest without turning partial evidence into a conformance claim.
Read case study: Accessibility Evidence EngineNot every useful piece of work needs a full case study. These are smaller products, methods and experiments that show how I think.
Public experiment
A small-business website experiment built around a simple idea: update the website by sending a message instead of learning another CMS.
Visit PsstWorking method
A repeatable way to separate automated checks, production evidence and human acceptance so accessibility claims stay precise rather than becoming marketing shorthand.
System experiment
Repository-level design, accessibility and quality contracts that give AI coding agents clear boundaries before they change user-facing work.
Your project could be next
